How to Predict Trends in Fashion


There are a number of different ways to study and predict trends in fashion. Some of these methods involve observation patterns, while others involve subcultures and consumers. Using these methods, you can understand what your target market wants and needs. This article covers some of these methods and their implications. This article also covers the topic of internal taste mechanisms, which are the forces behind changes in fashion.

Observation patterns help trend forecasters know what their target market needs and wants

Fashion industry trend forecasters use observation patterns to create a picture of what their target market wants and needs. They use the information to make smart business decisions. Without this information, they may make costly mistakes and waste resources. EDITD provides the data needed by fashion professionals to make informed business decisions.

Large consulting firms publish periodic reports that identify global trends. Smaller publications may focus on a specific industry sector. In most cases, industry leaders are the first to spot trends.

Internal taste mechanisms drive changes in fashion

Changing tastes are the product of a multitude of internal and external factors. Technological progress, broad social movements, historical events, and the marketing of certain commodities all affect tastes in different ways. Names can be particularly influential, as their stems or endings can either be fashionable or unfashionable. For example, some names become fashionable because of a public figure, while others may become unpopular because they are associated with an undesirable figure.

Influences of subcultures

Subcultures influence fashion in many different ways. The hipster movement, for example, is characterized by its emphasis on fashion and style. It also draws from African American culture and embodies the ideals of American youth. The hipster movement is a hybrid of various subcultures. It evolved from a group of teenagers, and is often considered an extension of hip-hop culture.

Some subcultures are less blatantly trendsetting than others. Punks, for example, don’t tend to be fashion gurus, and skinheads don’t generally influence mainstream culture. However, subtle cultural appropriation has a more positive impact. This process involves recognizing the distinctive elements of the subculture and adopting them into mainstream fashion.

Influences of consumers

A recent study found that a third of consumers are expanding their purchasing horizons, and that billions of consumers use their consumption as a way to express their values. It is possible to see the effects of this trend in the fashion industry. The word “feminist” on fashion company homepages increased by a factor of five in the past year. Ultimately, consumers are influencing the direction of fashion through their consumption.

The study also found that consumers’ attitudes had a large impact on their purchase intentions for the G1 and G2 groups. Furthermore, consumers’ attitude towards wearing eco-friendly or organic clothing was influenced by their perception of their ability to carry out the behavior.

Impact of fast fashion

The rise of fast fashion has impacted many areas of society. For example, it has created huge quantities of waste, since cheap clothes tend to be thrown away after a couple of wears. It has also sparked social issues, as workers often work under conditions that resemble slavery, receive low wages, and put their lives in danger.

The industry relies heavily on labour, especially in developing nations where work regulations and minimum wages are absent. This causes workers to accept low wages out of desperation. In fact, over 80% of fast-fashion employees don’t even earn enough to cover their basic needs.