In an age when consumer spending has been squeezed, consumers are seeking entertainment value in a new way. They are buying pre-recorded movies, music and games for their personal use. They are swapping files through online music exchanges. Independent recording artists, producers and filmmakers are finding ways to make a profit in an industry formerly dominated by corporate giants. They are also rethinking the role of traditional media in creating and marketing entertainment.
What is considered entertaining by one person may be viewed as work or an act of cruelty by another. Entertaiment is a flexible concept which has the capacity to adapt to any scale or context.